NEW Dormeo Octaspring Technology Causes a Stir in the World of Sleep

NEW DORMEO OCTASPRING TECHNOLOGY CAUSES A STIR IN THE WORLD OF SLEEP

WITH LAUNCH OF LIFE-CHANGING INNOVATION IN MATTRESS DESIGN AT INTERIORS UK 2012

Dormeo Octaspring – For a Beautiful Night’s Sleep

Stand Number D34 Hall 5

Leading European mattress brand, Dormeo, is excited to be launching the Dormeo Octaspring, a truly unique, ground-breaking new invention in mattress technology, at Interiors UK 2012. The first real mattress innovation in over 20 years, Octaspring is built around patented memory foam springs, designed to give your body the perfect support for an unbeatable night’s sleep.

A Breakthrough in Mattress Technology

Octaspring has created something completely new by taking the best elements of existing mattress technologies, springs and memory foam, and creating something new, leading to vastly superior results. Each Octaspring memory foam spring has a revolutionary eight-sided honeycomb design, allowing movement in every direction whilst providing support, comfort and ventilation.

The Octasprings are made in varying levels of firmness to match the differing dynamics of the human body. Extensive pressure mapping is used to determine the resistance and optimal placement for each spring.

The body enjoys a healthy airflow courtesy of the constant ventilation that Octaspring provides. As the body moves during sleep, stale and humid air is forced out through the specially designed mesh sides of the mattress whilst fresh air is drawn back in.

Each Octaspring works both independently and collectively in layers to create the perfect conditions for smooth blood circulation, relaxation of muscles, agile vertebra alignment and excellent support meaning fresh, blissful sleep night after night.

How Octaspring Leads To A Better Night’s Sleep

Octaspring improves on existing mattress technologies to take sleeping to a new level of comfort. Where traditional metal springs can cause pressure points that disrupt sleep, the Octaspring works in the completely opposite way: instead of pushing up against a resting body, Octaspring accepts the weight and cradles the body. While memory foam eliminates pressure points it can also be hot and humid, the Octaspring’s revolutionary ventilation system avoids this, resulting in comfort without compromise.

Dormeo Octaspring offers customers a 60 night home trial as well as a 20 year guarantee.

Dormeo welcomes you to stand D34 Hall 5 at Interiors UK 2012, Birmingham NEC from 22^nd to 25^th January 2012 to see for yourself the most important innovation in mattress design in a generation.

Notes to Editors:

About Dormeo

Dormeo has been designing and manufacturing Memory Foam mattresses for more than 10 years, promoting the benefits of comfort, a good night’s sleep and health.

The Octa Ecoprint Strategy

Today’s environmental concerns are never far from Dormeo’s technological innovation programme. Striving to be industry leader, Dormeo is constantly seeking to optimise its production methods to meet the highest possible standards. Dormeo has devised and implemented the Octa Ecoprint strategy which has achieved an incredible 30-40% reduction in CO₂ emissions. For more information, please visit www.octaspring.co.uk

For further information, visuals or product samples please contact Chloe Fuller or Laura Quick on:

Tel: 020 3178 2830, Email: chloe.fuller@bright-pr.co.uk / laura.quick@bright-pr.co.uk