interiors 2011, the UK’s largest interiors trade event, opened its doors to more than 26,000 interiors professionals at the NEC last week. It gathered together the industry’s leading figures for four day of outstanding business and professional networking.
646 companies presented their latest products across 5 halls, covering 60,000m2. A multitude of retailers, specifiers, developers, interior designers and architects effectively sourced products from a wide array of exhibitors ranging from furniture and soft furnishings, accessories and upholstery to lighting and flooring.
interiors brand director Phil Hunter commented on the event’s positive outcome: ”We are extremely pleased with the show’s results. Thanks to the continuing development of the show, including introduction of the flooring section, interiors 2011 brought together the entire industry and nurtured professional business and networking for all of the sectors. The event has been tremendously beneficial for our exhibitors and we received lots of positive feedback, especially regarding the Thinking Space area, which presented concepts from talented young designers and design practices. The show looked beyond the industry’s current situation and ahead into the future of interiors, which judging from the show’s remarkable success, looks very bright”.
The flooring section was a very successful new addition to the show. It placed the flooring companies at the centre of the interiors industry, leveraging their business opportunities. Peter Sharpe, sales director of Regency Carpets comments: “It’s very exciting to exhibit at interiors. The flooring section opens up flooring companies to a different and more diverse range of prospective customers. Being part of this exhibition ensures that we meet new clientele that we would not meet at the usual flooring show”.
The Thinking Space feature area proved to be the ultimate showstopper at interiors. It presented innovative projects from the New Design Britain competition finalists, a whole host of quirky and unusual designs from designersblock and trend installations created by Global Color Research in collaboration with Birmingham City University. A programme of free seminars also proved to be a great hit, with fully packed sessions and visitors queuing outside to hear the latest industry trends and hot topic discussions.
‘The show inspires you to do something new with your home and that’s what everybody needs right now. It’s the most important show of the year to us, there are new products you haven’t thought about and the shows brings you up to date with the latest things.’ commented show visitors Martha and Andy Benz, Directors of Mantats.
interiors also led the way in recognising the industry’s brightest talents and forward-thinking companies. Birmingham City University awarded the best student trend display, the winner of the Designers’ Shop Windows competition was announced and the Lighting Association presented its awards to lighting industry leaders.
The New Design Britain winners were announced during the show and honoured with high-profile internships. Benjamin Boyce, the winner of furniture category, comments on the award: “The New Design Britain competition is a great opportunity for all the finalists to present their work to the top industry professionals who visit interiors. The show’s been great for us and it’s the best place to make new contacts with both fellow designers and people from big companies who are interested in our projects.”
The exhibitors were exceptionally positive about the show and pleased with all the business attained. Mark Symes, Managing Director of Willis & Gambier highlighted the importance of the show: “interiors is the major industry show for the whole of the UK. It’s the place where the interiors industry decision makers gather together to do business. It captures everybody in a short space of time, to discuss new projects and make plans for the coming year. We’re very pleased to be a part of the exhibition”.
interiors continues to set the tone for the year ahead in interior design with the latest product designs, trend forecasts and the best young talent. The show returns next year from 22-25 January 2012 at the NEC, Birmingham.
Find exhibitor press releases and a video of visitor testimonials on www.interiorsbirmingham.com. High-res images of the show can be sent upon request.
Contact: Justyna Sowa
Tel: +44 (0)2 07 921 8668
interiors 2011 is organised by UBM Built Environment, the UK’s leading B2B information provider serving both the construction and commercial property communities. Its leading brands include Barbour AB, Building, Building Design, BSEC, Decorex International, interiors, Property Week and The Sleep Event. With a team of over 300 based in London, Ascot, Chester and Abu Dhabi – plus links with UBM operations from San Paulo to Shanghai – UBM Built Environment has revenues of £30m+ and a proven track record of delivering high-quality products and services for customers, led by award-winning commercial leaders and editors.
UBM Built Environment is part of UBM plc – the global leader in business-to-business information and services – serving 70 professional communities in 40 countries. Quoted on the London Stock Exchange, UBM generated revenues of £848m in 2009.